Bringing a buyer to the table generally means that you must first "bring them to the house." That is why I employ a combination of effective online and offline marketing strategies. While for some Realtors®, one strategy fits all, I know from experience that buyers come from many sources. To be a truly effective property marketer you must appeal to all sources by using several marketing strategies at once.
There are many marketing methods I employ that go well above and beyond the traditional posting to the MLS, hosting of an open house, placing of standard yard signs and creation of a general home flyer. In my experience, it takes a combination of powerful marketing tools to facilitate a faster closing.